Crisis management — dedicated cell activable within 24h
Wise Mirror crisis management is a monitoring and decision-support cell activable within 24h. As soon as it is triggered, we set up real-time monitoring of conversations, configurable alerts, daily situation reports and live action recommendations — a digital war room by your side to steer your communication for as long as the crisis lasts.
What this service includes
- Monitoring cell activation within 24h of first contact
- Real-time monitoring of social networks, media and forums
- Configurable alerts on topics, actors and critical thresholds
- Daily situation reports (sitreps) for the crisis committee
- Live action recommendations: respond, correct, amplify or hold back
- Reinforcement of an existing task force, alongside your PR agency
Deliverables
- Daily situation report: key signals, sentiment, evolution
- Real-time operational recommendations
- Mapping of crisis actors and relays
- Consolidated event timeline
- Post-crisis debrief and reputational reinforcement plan
Who is it for?
Communication directors, executives and spokespersons facing an emergency: bad buzz, product crisis, executive controversy, information leak or coordinated attack. The cell can also activate on top of an existing monitoring setup as soon as a signal escalates.
Timeline
Activation within 24h. Flexible duration depending on the crisis, from a few days to several weeks, with a progressive wind-down and a structured debrief at the end of the mission.
Frequently asked questions
How does crisis cell activation work?
After you reach out, we scope the situation within hours (topics, actors, priority sources) and the cell is operational within 24h: real-time monitoring, alerts and a first situation report.
How long does a crisis cell stay mobilised?
From a few days to several weeks depending on the intensity and duration of the crisis. Wind-down is progressive: the setup lightens as signals subside, followed by a full debrief.
What do the daily situation reports contain?
A summary of the situation: key signals from the last 24 hours, sentiment evolution, dominant sources and relays, evolution scenarios and priority action recommendations for the day.
Do you work with our PR agency or internal crisis unit?
Yes. We can join and strengthen an existing task force — alongside your PR agency or communication partners — by providing the real-time listening and analysis layer.
Do you need to be an existing client to activate the crisis cell?
No. The crisis cell can be triggered independently. Prior monitoring remains the best prerequisite though: alert thresholds and the baseline are already in place, which shortens activation.
What happens after the crisis?
A structured debrief identifies the lessons: origin of the crisis, reaction times, effectiveness of responses. We then propose a reputational reinforcement plan to reduce future vulnerability.
3 services to master your environment
Wise Mirror's offerings are built to navigate complex environments: multiple signals, rapid changes, emerging risks.
- 1. Precisely assess your position (Audit, 3-4 weeks).
- 2. Maintain continuous vigilance (Annual Monitoring).
- 3. Intervene effectively in crisis situations (24h activation).
Audit — 3 to 4 weeks
Analyze your reputation and market for a clear and actionable audit (last 6 to 12 months).
Deliverables
- Precise diagnosis of your strategic position
- Audit report (15-20 p.) and Executive Summary
- Complete analysis of the 6 strategic dimensions
- Operational appendices
Monitoring — annual
Track and measure your image through annual monitoring shared with your teams.
Deliverables
- KPI Dashboards
- Monthly strategic insights report
- Complete analysis of the 6 strategic dimensions
- Key trend tracking
Crisis management — 24h activation
A crisis management system, quickly activatable, to analyze and steer the response.
Deliverables
- Monitoring unit within 24h
- Real-time response recommendations
- Daily situation report
- Operational appendices