Wise Mirror — Social Intelligence Agency: social listening, reputation monitoring and strategic insights for executives

See first what others see too late.

Capture
Understand
Decide

Let's discuss your challenges — Discover our services

Social intelligence to turn noise into decisions

Wise Mirror is a tech consultancy specializing in social listening. In an environment saturated with signals, we decode online conversations to provide leaders, in both the private and public sectors, with a clear reading and active monitoring of their image, their market and the dynamics that impact them.

We help you refine your communication strategy and social media presence: gain visibility, better target your audiences, manage risks, and invest more effectively.

Social Listening. We capture and analyze conversations on social media, forums and online media to understand what is being said about your brand.
Trend Analysis. We identify weak signals and emerging trends shaping your market and industry.
Strategic Insights. We transform raw data into actionable recommendations to inform your marketing and business decisions.
Reputation Monitoring. We monitor your online reputation in real time to anticipate crises and protect your brand image.

There's no shortage of data. Only a shortage of clarity.

50 million French people express themselves online every day.
80% of organizations don't really conduct structured monitoring.
Communications teams are often in broadcast mode and "crisis" mode.

The challenges

Gut-feeling decisions
Ignored weak signals
Narrative slipping away
Faster competitors

Sources: Cap'Com 2023 / Meltwater 2025 / LinkedIn Pulse B2B 2025.

Capture. Understand. Decide.

Wise Mirror combines mastery of the best social listening tools on the market, precise query configuration enhanced by artificial intelligence and the expertise of our senior analysts, to deliver the 6 strategic dimensions essential for decision-making.

Analyze image & reputation. Overall perception, key themes, weak signals and risk areas.
Evaluate offerings & communications. Reception, expectations, pain points and message effectiveness.
Understand audience experience. Consumer reviews, friction points and improvement priorities.
Observe behaviors & trends. Usage patterns, attitudes and societal shifts.
Map the ecosystem & influence. Key players, opinion relays and influence dynamics.
Study competition & environment. Benchmarks, relative visibility and comparable initiatives.

Your Wise Mirror team

Wise Mirror was founded by two consulting and communication experts, convinced of the strategic role of data and social media in organizational decision-making.

Geoffroy Berbesson — Co-founder

A new technologies specialist, Geoffroy designs the systems and analysis methodologies at the heart of Wise Mirror. Ex. McKinsey and Atos. Graduate of Centrale Lyon and Columbia University.

Nicolas Fabre — Co-founder

Expert in marketing and communication, Nicolas transforms data into strategic insights. Ex. Publicis, BBDO, TBWA. Graduate of CELSA.

They are supported in their work by data analysts and industry experts.

3 services to master your environment

Wise Mirror's offerings are built to navigate complex environments: multiple signals, rapid changes, emerging risks.

1. Precisely assess your position (Audit, 3-4 weeks).
2. Maintain continuous vigilance (Annual Monitoring).
3. Intervene effectively in crisis situations (24h activation).

Audit — 3 to 4 weeks

Analyze your reputation and market for a clear and actionable audit (last 6 to 12 months).

Deliverables

Precise diagnosis of your strategic position
Audit report (15-20 p.) and Executive Summary
Complete analysis of the 6 strategic dimensions
Operational appendices

Monitoring — annual

Track and measure your image through annual monitoring shared with your teams.

Deliverables

KPI Dashboards
Monthly strategic insights report
Complete analysis of the 6 strategic dimensions
Key trend tracking

Crisis management — 24h activation

A crisis management system, quickly activatable, to analyze and steer the response.

Deliverables

Monitoring unit within 24h
Real-time response recommendations
Daily situation report
Operational appendices

How to move forward together?

A first conversation to:

Clarify your sensitive challenges
Identify the key signals to monitor
Define the most relevant support

Outcome: a clear recommendation, a precise scope, an actionable timeline.

Wise Mirror — Social Intelligence Agency, Paris.

contact@wise-mirror.fr — +33 (0)6 82 42 51 20