What you receive
Illustrative examples · fictitious data
The 6 dimensions
Your position on each strategic dimension.
- Image and reputation
- Offers and communications
- Audience experience
- Trends
- Influence
- Competition
Influence map
The players and relays who shape opinion.
- Trade media
- HR & Payroll Review — 34% of shares
- Analyst
- HRIS consultant with a large LinkedIn following
- Community
- Group of mid-market HR directors
Weak signals
What is rising, in your audiences' own words.
“Long migration, support hard to reach”
Rising signal: support response times
LinkedIn · IT forum · B2B review site