Your customers decide without seeing you
In online conversations, on forums and in AI-generated answers, your buyers form opinions, compare and eliminate options before they even contact you. By the time the consultation begins, part of the decision has already been made.
Social media is becoming the decisive battleground
- 51M people in France use social media
1h50 per day, rising to 3h among 18–34-year-olds - 59% of crises break out in under 24 hours
fake news spreads 6× faster than verified facts
Sources: Cap'Com 2023 · Meltwater 2025 · Digimind 2024 · Visibrain 2024
AI is reshuffling customer acquisition
- +357% AI referrals in June 2025
- 5× higher conversion rate than traffic from Google
- 25% of search will migrate to AI by the end of 2026
Sources: SimilarWeb · Adobe Analytics · Ahrefs
It is a threat to those who ignore it and an opportunity for everyone else. Today, a brand, a company or an executive can gain positions that were previously out of reach. Smaller players can catch up with larger ones. Larger players can become fast and agile again.
This is a window of opportunity that must be seized now.